How we can help with your marketing

We support your business with a range of marketing activities directed towards establishing, developing, and maintaining successful customer relationships.

We offer practical 'hands on' involvement to support your team, to make a difference and ensure your marketing objectives are implemented. Many of our clients use of support when then do not have the time or resources to ensure their marketing is undertaken.

"....their hands on approach and practical advice has proved very beneficial...."

Founder Mike Foster, spoke at the 2011 conference of the Institute of Certified Bookkeepers on the subject of strategic and tactical marketing.

It is our philosophy, that focuses on keeping and improving relationships with current customers as much as acquiring new customers.  

Design, Branding & Logos
Your stationery, business cards, website, e-mails, brochures and advertising convey your brand personality to your target audience. The design is important in developing your brand image and stand out from the crowd.

Website Design, Build & Search Engine Optimisation
Your website is a valuable communications route and potential sales channel direct to your market. Our services include website design and optimisation through copy and keywords so you can get the most out of the web – whilst keeping your website user and search engine friendly too!

Advertising & Promotion
Plenty of money is wasted on advertising programmes that don't work because of a ‘scattergun’ approach or placement in the wrong media. We can help you find your way to stand out from the rest of the pack with our advertising planning service. Well chosen, targetted media and campaigns will ensure your business message is heard loud and clear – at a budget you can afford.

Digital Video
Have you considered giving your website the professional, yet personal touch with the addition of affordable video production or perhaps producing such a recording to distribute by DVD.

• Website welcome
• Product promotion online
• Company profile
• How to guides
• Screen capture recording

Marketing Planning & Strategy
It's fundamental that you have an effective marketing plan in place to help deliver your business objectives. We can help you with your marketing planning and strategy and create the all important action plan.

Other support
Below is some of the other 'hands on' relationship marketing work we have undertaken for our clients:

• Customer relationship management
• Brand awareness
• Customer care / satisfaction programmes to deliver world class service every time someone touches us
• Monitoring – Surveys, forums, interviews, mystery shoppers
• Database effectiveness
• Added value information to customers (eg welcome packs, sellers pack)
• Newsletters
• Seminars
• Key business influencer indentification
• Building constructive relationships with selected target audiences (eg dentists)
• Partnerships / Associate working
• Networking action
• Events – golf days, christmas event
• Gifts / offers – gifts at events, information giveaways (fact sheets)
• Referral strategy – professionals, fellow business owners, customers
• Testimonial development
• Discount / privilage / recognition schemes
• Cross sale improvement
• Product expansion for existing customer / market
• Start up support scheme
• Mentoring programme to support growth
• Employee recognition schemes
• Internal marketing including ‘in house training’ to move the company culture to a way of doing business that is linked to everyones usual day to day processes