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The media has an enormous appetite for NEWS and your local media is always interested in stories that revolve around people. If you have an employee taking part in a charity event or receiving an industry award, send out a press realease. If you have a new product or are moving to a new location let your local press know.
The basic press release should answer the main questions of WHO? WHAT? WHY? WHERE? WHEN.Send in a photo as a picture tells a thousand words.
Keep any press releases short and write in the third person and write objectively.
Make friends with the media and if you are lucky you may become known as an expert in your choosen field.
In addition to the newspapers, there is local radio,television and trade publications.
Good media coverage is FREE PR.
For one of our clients we have held various charity events and obtained for them excellent coverage.
Human table football charity event
- Covered by local newspapers before and after the event with photo's
- Coverage on local radio stations
- Covered by ITV with good prime time television coverage.
Tree Planting
Excellent coverage of event in local newspapers with photo's.
Whether you are a large or a small business make PR work for you.
For advice and help with all your marketing requirements, please contact us on 01865 378559 for support.
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